Bachelor of Management, The University of British Columbia 2013

• Majored in Marketing, Minored in Psychology

 

Capstone Service Learning Project, The University of British Columbia 2013

• Student marketing consultant for Discover Wines in Kelowna, BC

 

MGMT444, MGMT441, The University of British Columbia 2013

• Performed market research and developed comprehensive marketing plan for SNAP Okanagan

 

 

CRM & Digital Content Specialist, Revelstoke Mountain Resort, Revelstoke BC

2018-present

 

Graphic Designer & Marketing Specialist, Socialutions Marketing, Whistler BC

2015-present

Responsibilities vary depending on the client and include but are not limited to:

• Design various marketing collateral such as posters, logos, brochures and cover photos

• Design and manage client websites

• Plan and execute strategic marketing campaigns across various channels

• Design, write and send email marketing communications

• Manage and build client email database through social media contesting

• Create content for social media via blogs and photography

• Post to social media outlets

 

Specialist, Email Marketing, Tourism Whistler, Whistler BC

2017-2018

Responsible for the planning, coordination and execution of all public facing email marketing campaigns. Encourage sales and facilitate communication to potential visitors through email marketing.

• Plan, design, write and send email communication for Tourism Whistler using Sales Force Marketing Cloud, Photoshop and Dreamweaver

• Set up and manage all automated email campaigns

• Manage, maintain and troubleshoot customer database through company CRM system, Sales Force Marketing Cloud

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Marketing Coordinator, Whistler Blackcomb, Whistler BC

2016-2017
Responsible for the planning, coordination and execution of marketing campaigns surrounding pass and card products. Facilitate communication to guests through email marketing.

• Plan, coordinate and execute pass and card campaigns including print advertising, digital advertising, email marketing, website and 4-wall advertising initiatives

• Plan, design, write and send the majority of email communication for Whistler Blackcomb using Dreamweaver, Photoshop and Silverpop

• Manage, maintain and troubleshoot customer database through company CRM system, Silverpop

• Set up and manage all automated email campaigns

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Communications Coordinator, Whistler Blackcomb, Whistler BC

2015-current

Responsible for the coordination, execution and communication of messaging in regards to mountain operations and snow and weather conditions. Acting as a Public Relations team member facilitating media coverage and industry film projects.

• Communicate current conditions and weather forecast to encourage visits through all channels including snowphone, social media, today on the mountain reports, website and media blasts.

• Write and send press releases 

• Maintain and update media contact lists

• Facilitate and host media coverage on the mountain, boosting awareness and visits to Whistler Blackcomb

• Facilitate and host industry film projects on the mountain, boosting awareness and visits to Whistler Blackcomb

• Act as a face of Whistler Blackcomb on radio and on screen interviews 

 

Training & Marketing Coordinator, ESD Simulaton Training, Perth, Western Australia

2013-2015

Organize and execute logistics for all Australian training courses. Responsible for 

organizing, designing and implementing marketing objectives for the UK, USA, Canada, Australia and Malaysia regions.

• Oversee all training courses within the Australia region

• Book training venues for all open courses in the Australian region

• Organize shipments of training material for timely arrival at the course venue

• Liaise with in-house customers concerning course logistics and details

• Promote course dates through paid advertising, mail shots and social media

• General admin - answer phone calls and email inquiries

• Manage and oversee the global marketing budget

• Compile a monthly marketing report for my superiors

• Oversee and manage website overhaul and re-design

• All Marketing Assistant duties as below

 

Marketing Assistant, ESD Simulation Training, Kelowna B.C.

2011-2013
Provide support to clients and marketing executives. Demonstrate excellent skills in organization, business communication and creative visual design.

• Manage contact databases: organize, update and send mail shots

• Respond to all email requests and track trends

• Approve, organize and order designs for marketing merchandise

• Maintain website content, handle site problems and track web analytics

• Design, manage and organize print and web advertising

• Responsible for updating all social media accounts

• Promote courses and enroll delegates

• Created “gameshow quizes” to enhance motivation and further engage delegates

• Created promotional videos using “prezi”

• Re-designed and edited 27 course outlines

• Process and analyze delegate course evaluations

 

Marketing Volunteer, Inn from the Cold Kelowna

2014-2015

• Managed marketing, media and digital presence for fundraising campaigns to fight homelessness.